Marlborough Yealands Estate buys Ager Sectus Wine Estates
A wine news from Australia…
“Marlborough wine company Yealands Estate has absorbed Hawke’s Bay-based Ager Sectus Wine Estates, to form the sixth biggest wine company in New Zealand.
Yealands Estate owner Peter Yealands said this morning that the merged company would have more than 1500 hectares of vineyards producing 20,000 tonnes of grapes with another 2000 to 3000 tonnes expected as mostly pinot noir vines matured.
“This will make us a New Zealand wine supplier rather than a Marlborough wine supplier,” Mr Yealands said.
Absorbing Ager Sectus meant his company could expand their repertoire with Hawke’s Bay chardonnay and reds including merlot and cabernet sauvignon. Other advantages were economies of scale and distribution synergies.
“We believe that consolidation is the way of the future. To succeed in current market conditions you need a quality-focused, efficient production model and strong distribution networks.”
The Ager Sectus brand would be replaced with Evergreen Wines but well-recognised labels like Talisman would be kept.
“We want these wines to retain their identity,” Mr Yealands said. “Ager Sectus was known for high quality red wines and they all had their history.”
Some Ager Sectus staff, mostly vineyard employees, had lost their jobs but most had been retained. Some management staff were staying on as consultants.
Mr Yealands said the company would target all sectors of the wine market with a stronger emphasis on the top end. The combined company would have a global reach of more than 50 international markets.
Ager Sectus founder Peter Cutfield said that in a challenging marketplace it made sense to combine resources to invest in strong brands.
Ager Sectus owned vineyards in Hawke’s Bay and in the Awatere and Wairau Valleys in Marlborough, as well as a Hawke’s Bay and Awatere winery.
Yealands Estate’s winery and vineyards are based around Seddon, with vines also near Ward and on the Wairau Plains.”
Source: The Malborough Express