Fosters renames its wine group
Treasury Wine Estates is the new name for the wine division of Fosters. The new name is happening during company beer and wine businesses splitting process.
The new identity represents 12,000 hectares of vineyards, 20 wineries and 50 wine brands from Australia, California, France, Italy and New Zealand.
Under a new name, almost 4,000 global employees will become the guardians of a cherished wine heritage and build a global stamp of excellence in international wine.
“The creation of Treasury Wine Estates marks the next natural step in that journey, accelerating a cultural change and business transformation that began with the completion of the Wine Strategic Review in February 2009″ Mr Johnston said in a statement.
The Treasury Wine Estates portfolio includes iconic brands such as Beringer, Penfolds, Lindemans, Chateau St. Jean, Wolf Blass, Rosemount, Matua Valley, Wynns Coonawarrra Estate and Castello di Gabbiano. These international favourites sit alongside regional champions that include California’s Stags’ Leap, St Clement and Etude and Australia’s Seppelt, Coldstream Hills, and Devil’s Lair.
Source: Foster’s Group