2010 soccer World Cup to increase South Africa’s wine global sales

South Africa’s wine industry expects increased global sales in 2010 due to the 2010 soccer World Cup to be held in June 2010. Sector experts are predicting an increase in sales even the rand currency is stronger.

The soccer World Cup will bring something like 450 000 tourists in South Africa. These tourists are likely to buy quality wines during their stay. Marketing activities from wine producers and exporters around the World Cup will also take place in international key markets.

Exports for South Africa’s wines are expected to increase from 10 to 15 percent in 2010.

Key markets for South Africa’s wines include UK, the Netherlands, Germany, Scandinavia, Canada and America.

Source: Reuters Africa

About the Author


Guy-Jacques Langevin

Co-founder of Vinivino. His passion for wine started for over a decade. Guy-Jacques followed wine teaching courses from sommelier François Chartier and from the Société des Alcools du Québec (SAQ) in addition to attending various wine tasting events. He founded Vinivino with the goal of bringing the wine accessible to everyone.

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